Maybe I just don't get it...

CEO's confuse me.

Well, CEO's that I don't know. In our industry, they trade CEOs like baseball cards.

I will never forget sitting at the Bedding Conference two years ago, and having a CEO explain that he use to work for Chiclet and how upset his daughter was when he left there, until he told her he would get her a new bed.

So now, the new Tempur CEO is from Campbell's Soup. He use to be CEO of J.Crew, pretty awesome. He is a friend of a neighbor, and probably a pretty cool guy. That still doesn't help me understand what soup and beds have in common.

I have been in this industry my entire life, and there are still days that it baffles me. How the heck can someone from a totally different industry come in and run a corporation?